Rockland County Real Estate

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June 20, 2008 - An update to the saga below:  The property referenced in the article below STILL HAS NOT SOLD.  It's been almost one month. 

DO NOT OVERPRICE YOUR LISTING if you really want to sell within 60 days, or you will sit there.

That's the truth.

SOAPBOX MOMENTS !

Last week I met with a local resident who wanted to sell his Rockland home.  As usual, I did a very thorough "Market Trend" Market Analysis.  These compeititive market analyses take 4-6 hours to prepare and leave absolutely no doubt in the mind of the analyst (that would be me) exactly what the chances are of the seller's ability to sell a commodity that is in great supply right now.  I can predict quite accurately how much time, and within a few thousand dollars the expected price point at which the property will sell.  There is an old saying . . .

Facts and Figures don't lie, but "people do".  "Overpricing a listing is good for nobody," agrees Rick Landuyt, e-PRO®, an associate broker at Coldwell Banker Schweitzer Real Estate in Troy, Mich. I whole heartedly agree with this mindset.  This is why I always come prepared when I meet with a potential client and SHOW THEM what exactly is happening in the Rockland Real Estate market.  Unfortunately, this poor seller did not listen to my advice . . . he called in another realtor, who no doubt puffed him up with whatever drivel sounded good to this naive seller.  So .... the seller  "drank the kool-aid" and bought the big lie that "oh your property will sell very high because _________" blah blah blah.

Why would a broker take an overpriced listing anyway?

Mr. and Mrs. homeowner let me tell you a big secret that most real estate brokers
won't tell you.  The reason that they will take an overpriced listing, knowing full well
that they dont' have a snowballs chance in hell of selling it anywhere near the price they listed it for follows. 

You see, when the calls come in on that overpriced gorilla,   the caller will exclaim "what are you crazy"... I don't even want to see that house.  And all of a sudden that "realtor" will inform the caller that they do have other properties that are available in the price range they want to see.  

BINGO!  You, Mr. Overpriced Listing Seller person have just been used.  But you didn't even know it.  This scenario will play out over and over and over.  Within a few weeks you WILL begin to realize that you were lied to. But now its too late because you signed a 6 month (or more) listing.  They waxed eloquent about their marketing expertise and their database, and their thousands of agents, but here your house sits ... lonely and waiting for some poor slob to come see it, let alone make an offer on it.

So . . . there you have it Mr. Overpriced Listing Seller .... this is why a realtor (who in my opinion is not even a realtor) would take an overpriced listing.  I'm sick to death of the unprofessionalism I see day by day around me.

I can tell you Mr. Seller what you want to hear (wow your house is worth gold, when in my heart I know its not) or I can tell you the truth. 

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"Thank you Soldiers!

The Rockland County Real Estate Team
145 Main Street USA
Nanuet, NY

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